The rip mix burn $ue video was one of the most detailed presentations I’ve seen on the topic of various legal issues that come up with new entertainment technologies. Most of us are familiar with the dilemmas regarding downloading copyrighted material, an issue which began with the emergence of Napster and still continues today. However, the presentation goes into detail with previous legal issues that have many similarities with the current ones. Sony’s battle to defend the first VCR went all the way to the Supreme Court and won in 1984. Later, the whole idea that VCRs might ruin TV and movies became absurd. Interestingly enough, other much older technologies such as the radio and phonograph have also come under heavy criticism upon their introduction to society. But despite many of the negative predictions which never came true, there were many new laws created along with each of these technologies. The problem that a lot of these laws encounter when it comes to personal computers and the internet is that they are mostly unenforceable. The presentation mentions the idea the movie industry had with DVD encryptions, which have proven to be a very weak protection.
So how are companies and copyright owners going to compensate for these difficulties? The presentation mentions the implementation of a type of digital traffic cop know as the Fritz chip. But even with a highly developed protection tool, I don’t believe it will be able to prevent all (or even any) types of illegal downloading. As long as there is an internet, file sharing will be possible. Programmers have even managed to come up with p2p software by using just 15 lines of code (TinyP2P). With a program as simple as TinyP2P, there is virtually no risk of being “caught” sharing files. Because of this, I believe regulations need to be approached from different angels. In fact, changes are even being made now with programs like Rhapsody: By paying a monthly fee, one can download an extensive amount of songs legally. I would consider this much more efficient than paying a price for each song. Perhaps in time, fees for downloading music and other media will be included with the price of using the internet. Of course, this does mean that the price of using the internet could increase significantly, but this is not a new development. NetZero was a company that used to make the internet available to users for free in 1999, but now they charge $6.95. At the same time, companies that provided high speed connections lowered their prices as more and more users began using their services, and as they started converging with other services (Yahoo DSL). An internet with media download perks may follow in the same path.








