Just as a head’s up, this post will be formatted a bit differently than those in the past– because many quotes stood out to me in these readings, I decided to offer commentary following some of the authors’ quotes pulled from the text rather than posting in paragraph format.
“When does word-of-mouse work? First, when it’s easy for the first user to make a recommendation, and second, when it’s easy for the friend to act on the recommendation. Third… it’s easy when it demonstrates the value of a new function.” -Greenstein
Well it sounds like Friendster meets all three requirements for word-of-mouse to be successful; if I remember correctly (it’s been a while since my Friendster days… so 2004), there is a feature which enables users to send invitations to friends to join Friendster through one quick email. Once the friend receives this special invitation, they simply click on a link and proceed to sign up and create an account on Friendster, and instantly they are sucked in. Finally, when Friendster was first created in 2002, this networking website was relatively innovative, seeing as how the majority of sites focused on romantic matchmaking rather than marketing their service as a friend finder.
“If users like a product, they show their friends. Using a product is also an endorsement. The product spreads by its very use. Popular or useful products get more attention, spreading from one us to the next. Both firms and users benefit from this pattern.” –Greenstein
Friendster seems to fit into the popular category more so than the useful domain, although those users who have capitalized on the service’s networking capabilities and scored a date perhaps even a long-term relationship might argue otherwise! What I am unclear of, however, is how the creators of Friendster benefit from their free networking service receiving more attention and gaining popularity? The Boyd paper didn’t mention anything about sponsors or advertisers funding the website or making any sort of profit, so I was curious if anyone knows how exactly “the firm” benefits from increased usage?
“Both mainstream and alternative press have covered the site, yet word of mouth is the dominant entry point for most people. It is important to note that users have a selfish motivation in spreading the meme, as their network grows by doing so.” –Boyd
It is interesting that Boyd decides to use the phrase “word of mouth” here, especially since the Greenstein article is fresh in my mind. However, I think that if Boyd was aware of the revolutionary term, “word-of-mouse” that Greenstein coined, she would have substituted the more well-known phrase for the technologically inclined one.
“Friendster is built on the assumption that friends-of-friends are more likely to be good dates than strangers… Unlike most dating sites, Friendster encourages users to join even if they are not looking for dates, under the assumption that they probably know a wide variety of friends who are looking and, thus, would serve as a meaningful connector and recommender.” -Boyd
I found the principles that Friendster was founded upon to be quite shocking actually, considering that I primarily used Friendster as a smaller-scale version of The Facebook (before it was created, of course). Perhaps I was an annomoly, but I used Friendster to check up on people I had already met in person and other good friends who updated their pictures regularly, and used other websites that were more well-know as dating services (and no, I am not embarrassed to admit that I a huge proponent of online dating!)
“The initial argument against Fakesters is that they collapse the network, devaluing the meaning of connections between people on the system. This argument assumes that the network’s value is in trusted links and that a Friend of a Fakester is going to be less trustworthy or compatible than the real, but virtually unknown, acquaintance of a friend.” –Boyd
This quote reminded me yet again of our discussion early on in the year regarding high school popularity and the ranking of search engine hits—would linking to a less respected website actually bring your ranking down, similarly to connecting to a Fakester devaluing your Friendsters?
“Yet, simultaneously, one must consider all of the friends, colleagues and other relations who might appear on the site. It can be argued that this means an individual will present a more truthful picture…” –Boyd
Although I know that “picture” here is meant to be interpreted as “overall representation,” this claim is also true in the case of actual photographic representation. Thus, one is prevented from pulling the old “bait-and-switch” tactic of posting a less recent, more flattering picture of oneself or even misrepresenting oneself completely with a fake picture in order to reel in the “bait,” finally revealing one’s true identity when meeting the date in person (not that I am an expert of this technique or anything…
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