The Long Tail
The Long Tail has been forgotten by most lost in the overwhelming demand for mainstream and the end result of good marketing, although now it seems it has been discovered by the economically savvy, and the world seems better off for it. If variety is the spice of life, then The Long Tail must be the spice rack, and the life is getting spicy. The most applicable thing that seems apparent to me is the explosion of interesting in “Indie” music over the past few months, and i suspect it has something to do with Rhapsody and the power of its “similar artist” link. Since the introduction of a handful of successful “Indie” music groups, it has sparked an interest in the genre of music and eventually leads to the expansion of the genre into more mainstream popularity. The best example that i might give is the recent gained popularity of a group called Death Cab for Cutie. This group has been around for some time now, although it was not unless this genre of music reach a more mainstream appreciation that this group became widely recognized for their talents. Its not that they were not as good earlier in their career it was simple that they didn’t have the right management. Now they don’t have to worry about that and their recently released CD has sold more copies that every before due to the increased audience. And what is responsible for the Long Tail effect, well none other than the internet. Without the limitations of space the internet allows a person to have access to just about any resources they desire. Just another handy dandy benefit of the internet, what did people do without it?